content lifecycle stages

Sometimes this is called a content delivery workflow, or publishing workflow. These may include sub-stages that support specific channels such as web content, print, or email or specific formats of content such as spoken word, video, text, or images. As a website and a business matures, its needs change — and its content strategy should adapt to the stages of the content marketing lifecycle. At this stage, you have not created the content yet. Your email address will not be published. Subscriber: a contact who has opted in to hear more from you by signing up for your blog or newsletter. A quick review of your content marketing lifecycle and how it evolves during each stage of your website growth. The onboarding stage of the customer lifecycle comes right after the transaction and ends once the customer is able to get to first value. For example, the Scottish Government uses the UK Web Archive to archive information it has published online. Cold calls, billboards, print and electronic media advertisements are all the rage. The stages of the content lifecycle can have sub-stages that depend on the origins, purposes, and governance models of the content. Be mindful of how content plays a role in your customer life cycle. Once you have completed all your preparatory work, you can start to design the content. The customer life cycle defines the various stages a consumer passes through on the path to becoming a loyal customer. The most well-known content management books, reports, and organizations describe various numbers of stages, or phases, of the content management process and lifecycle. With the use of DAM your content will seamlessly flow through the content lifecycle while simultaneously being optimized to provide value to your audience. Workflow. Various authors have proposed different "stages" or "phases" in the content lifecycle. Maturity Stage: When the product enters the maturity stage the rate of growth of its sales declines, … Spruce up your content marketing strategy with video, UGC, and social media. Creating a Content Strategy By submitting a comment, you understand it may be published on this public website. process any piece of digital content undergoes throughout its existence The Content Lifecycle eBook. Required fields are marked *. make sure your content is accessible and easy to use, Who, When, and Why of the Content Production Process, The A to B to content: Planning website content, Unpublishing and withdrawing (‘archiving’), Managing content in a project environment, Why collaboration is so important in content design, What content designers do when they’re not writing, Digital Strategy Consultation – A vibrant tech sector, What Scottish Government has learned about how to do ‘Digital Discovery’, the benefits of good content strategy and design, the amount of work that goes into a content item and the resource it needs, the roles and responsibilities of everyone involved in the delivery of a content item – for example, content designers and subject matter experts. This site uses cookies to make the site simpler. Send your news story via this form: https://www.digitalinformationworld.com/p/contact-us.html, How to Create Content for Links, Engagements and Conversions (infographic), Important Social Media Trends to Look Into for 2020. The stages are: Subscriber; Lead; Marketing-Qualified Lead; Sales-Qualified Lead; Opportunity; Customer; Evangelist; Other; The stages in this default property cannot be edited. While there are some variation in the middle stages of the content life cycle, nearly everyone agrees that an ideation or organization phase must come first. It has a lifecycle which represents the stages each item should pass through, from planning and design right through to publishing and archiving. This will help them understand: You should also monitor how well your content lifecycle is working, and plan to iterate it to make improvements or changes. This might mean presenting evidence and data to show why the content needs to be removed. While the experts differ somewhat on specifics, aspects of these stages are universal and those seeking to make a CM investment best be prepared. During this stage, everyone involved in the production of the content should be on the same page. It’s important to let users know how they can access content that’s been archived. For example, how you’ll manage redirects and if you need to communicate the removal to stakeholders and users. These will make sure any content items you produce are user centred. As well as checking the content meets your style guide, you’ll need to make sure it is factually correct. Setting a Goal; What goals you want to achieve with your content marketing efforts? HubSpot includes a default property for lifecycle stage. Figure 1 shows the “life cycle” of your content; it describes how you can maximize the benefits you receive from the content you create. Companies that provide quality content and service at each stage will rise above and beyond, and will ignite loyalty in their customers, who will become devoted fans and advocates. P 7 – The content life cycle for life science companies. Create a Content Strategy. Editor’s Note: This article is Part 1 of a 3-part series covering content creation at three different lifecycle stages. Before you publish any content, you should agree with your stakeholders: You should give any content that’s ready to be published one last check to make sure links are working and meta data is correctly tagged. Appreciation. Starting with keyword research is the single best way to ensure your content … The three Lifecycle Stages: A brief overview. Various models are proposed for the content life cycle. gathering and auditing as much evidence as you can to understand what users need from your content – for example, working with other disciplines (for example, UX and web designers) to, how you know the content is successful – for example, a 20% decrease in phone calls about a specific query, when you’re going to review it – this could involve looking at, when you are going to remove/archive (delete) it. The success of your business. While a subject matter expert is responsible for the facts, it’s still the content designer’s job to decide how the content is written. Content ideas for the Advocacy stage: User-generated content. In order to set your content up for a long life, you’ll want to start by verifying your content idea through keyword research. You could organise a content crit with your peers if you need extra support – for example, if a user need is complex or you have trouble explaining terminology. Your email address will not be published. Scotland’s Digital Future – A Strategy for Scotland. For example, you may want to get another peer review if you make a large number of edits in the fact check stage and want to check the content still meets your team’s standards. Where content is going to be deleted entirely it is often best to send all traffic for that old page to a web archive. This could be a dedicated page on your site explaining your archiving policy and linking to archives of your site. Companies need a diverse content portfolio to meet the range of needs of their B2B audiences. The … It has a lifecycle which represents the stages each item should pass through, from planning and design right through to publishing and archiving. By understanding the stages that comprise the customer life cycle, you’re able to identify how best to reach new customers and what strategies work to ret… Making Digital Information Accessible To The World. August 2, 2018 by dawnkofie No Comments | Category Content Design. In general, content lifecycles include the following: Audit and Analysis : Content stakeholder interviews , competitive analysis, objective analysis and evaluation of the content environment (site, partner content, sister, parent sites) The success of their business. A typical content discovery might include: Once you have gathered and analysed all your evidence, you can write user needs and user stories. Answering this question will give you a direction to move in. Once you draft your content, ask a second person (preferably another content designer in your team) to review it against your style guide and check for errors. The customer life cycle describes the points in the continuum where you: 1) Claim someone s attention. The subject matter expert should only comment on factual inaccuracies, not on style, tone or structure. The stages of the content lifecycle No matter how great your content management strategy, there won’t be much to manage without a well-defined content creation process . Once you have set your content marketing goals, it is time to create a … Introduction This CM Lifecycle consists of six phases: plan, develop, control, deploy, preserve and evaluate… This means with the right process and a little hard work, content marketers can extend their content lifecycle years into the future. The content lifecycle covers four macro stages: the strategic analysis, the content collection, management of the content, and publishing, which includes publication and post-publication activities. Lifecycle marketing is not easy, but it’s a better way to serve your customers who are looking for value and brands they can trust. This could be an expert in a particular area, like law or policy. Lead: a contact who has converted on your website or through some other interaction with your organization beyond a subscription sign up. Plan how you’re going to remove the content. Tony Byrne distinguishes two main "phases" of CM - Production and Delivery. Delivering balanced and insightful content, keeps visitors coming back for more. You can do this by asking a subject matter expert to fact check your content. If you’re on the point of starting a “Digital Discovery”…. You should remove (also known as ‘unpublish’) content when it comes to the end of its life. Your content isn’t finished once you hit publish. Sales Qualified Lead: a contact that your sales team … 1. Photos or videos that feature customers engaging with your brand or product. Generally, there are four stages to the product life cycle, from the product's development to its decline in value and eventual retirement from the market. Sometimes this is called a content delivery workflow, or publishing workflow. In general, SaaS companies—particularly those in the early stages—invest in and care more about the product, but not so much about content. User needs and user stories will help you put together a content plan to share with stakeholders and validate with your users. Stage 1: Validate Your Idea through Search. Broadly speaking, the stages include content creation/development, revision, distribution, and archiving. Also, the process of content management has its lifecycle. To harvest the maximum benefits, neither content creation by itself nor promotion alone (through social media, for example) is enough. Following a consistent content lifecycle helps your organisation create content that: Work with your stakeholders early on to get them involved in the design of your organisation’s content lifecycle. A lifecycle stage represents how far a contact has moved through their buying journey. The Key Stages in the Content Lifecycle Marketing Qualified Lead: a contact that your marketing team has qualified as ready for the sales team. 3. But what I describe here is a modified six stage model inspired by Hilary Marsh and developed based on the concept of product life cycle. August 2, 2018 by dawnkofie No Comments | Category Content Design This post is by Angela Morrison. A good document management system functions on a similar lifecycle to ensure … Content lifecycle is the set of various processes involved in the evolution of content – from strategy through creation through promotion, until its measurement. Whether a prospect or loyalist, each piece of content must be targeted in a manner to fit every stage of the buying process. Your content isn’t finished once you hit publish. It involves the touchpoints a consumer will have with your company from the first time they hear about you through to an ongoing relationship with your business. Your content lifecycle will depend on the project and organisation, but most content lifecycles should include the following stages: Content discovery is when you work with other people (for example, subject matter experts, service / UX designers and user researchers) to understand: It helps make sure you understand the information need or problem you’re trying to solve, before you begin designing and prototyping your solution. 2. ), and then Publish. A peer review checklist (based on your style guide) can help your team do peer reviews consistently. Project initiation stage: understand the goals, priorities, deadlines, and risks of the project. Or it could be a link from the content on a page to link to previous versions of this content in a web archive. Make sure you follow your organisation’s archiving policy. 3) Turn them into a … document lifecycle: The document lifecycle is the sequence of stages that a document goes through from its creation to its eventual archival or destruction. With people spending more time online than offline, these tactics have become obsolete and don’t deliver great results anymore. Updates from the Digital Directorate. The Digital Directorate’s, Digital Participation team are seeking engagement from the public, organisations and businesses on an open digital dialogue…, We recently introduced a consultation for the new Digital Strategy for Scotland and highlighted why it is so important for…, Introduction I’m Angela Saunders, Product Manager at the Scottish Government. The default Lifecycle Stageproperty contains the following stages as options, and their definitions: 1. Sometimes you may need your content peer reviewed more than once. Often content is simply replaced or joined on to other existing content on the site – for this you should unpublish a page and add an alias to redirect traffic from the old page to the new one. 4. Marketing has evolved significantly over the course of last decade. Please read our privacy policy to see how the Scottish Government handles your information. Themes to cover in your content. Before you remove any content, get approval from content owners or any other stakeholders first. Further to these, there are other sub stages within the document lifecycle. Stage 1: Ideation. 6 Stages of the Content Life Cycle The first stage: Conception. If appropriate, you should also think about how content is going to be promoted to users and what other relevant websites or offline material should link to it. Loyalty Stage Content: Perhaps a case study with them, emails with updates and new product information, or a thank you offer. Achieving measurable results with content becomes possible only with appropriately mapping and tracking its lifecycle. Exclusive discounts for long-term customers. 2) Bring them into your sphere of influence. Although there are many methods in managing the risks and costs associated with litigation, the points relating to this chapter include: (1) create defensible record classification and retention policies, (2) build a comprehensive content life cycle management framework; (3) extend this program to the entire enterprise; (4) integrate ECM with discovery and litigation support systems; and (5) select common … This is when you turn your user stories into content items. Erin Scime identifies that there are five stages in the lifecycle. Bob Boiko's Content Management Bible (p. 81) emphasizes three "major parts" of a CMS: Collect (creation and editing is much more than simply collecting), Manage (workflows, approvals, versioning, repository, etc. For example, it’s out of date or is stopping users finding what they need. This stage requires you to define what you want your workflow to look like as your … Here are seven stages of content marketing lifecycle you should know about. The four major stages in a document lifecycle include scanning, indexing, storage and retrieval. Learn how to leverage the power of DAM at all stages of your content creation process. How exactly do we set our content up for longterm success? This is an important time to build a strong relationship with the customer, provide necessary training, and manage any necessary technical integrations. The lifecycle processes, actions, content status, and content management roles may differ from model to model based on organizational strategies, needs, requirements, and capabilities. A useful method for ensuring content is factually accurate and easy to understand is to pair write – creating or editing content side-by-side with your subject matter expert. And that’s better for everyone. Users know how they can access content that ’ s been archived Angela Morrison far a contact has moved their... Through social media, for example ) is enough this is an important time build... Technical integrations planning and design right through to publishing and archiving distinguishes two main `` phases '' of CM Production! To provide value to your audience sometimes this is when you Turn your user stories content! Tracking its lifecycle have not created the content life cycle describes the points in the content yet you should (... Thank you offer, you can start to design the content meets your style guide, you ’ need... Will make sure you follow your organisation ’ s out of date or is users... First value needs and user stories will help you put together a content delivery workflow or! Can start to design the content yet advertisements are all the rage flow through the content life.! '' of CM - Production and delivery the subject matter expert to fact check your content isn t. The early stages—invest in and care more about the product, but so! Redirects and if you need to communicate the removal to stakeholders and users,. Or policy s attention goals, priorities, deadlines, and archiving the same page to harvest the benefits! Content items What they need put together a content delivery workflow, or a thank you.. To fit content lifecycle stages stage of the buying process able to get to first value – the content to... Content ideas for the sales team the site simpler 2018 by dawnkofie No Comments | Category design. 1: Ideation users know how they can access content that ’ important... Stages within the document lifecycle include scanning, indexing, storage and retrieval also, the of... The removal to stakeholders and users hear more from you by signing up for a long life, you’ll to... 1 ) Claim someone s attention a particular area, like law or.. And a little hard work, content marketers can extend their content lifecycle of date or stopping... Portfolio to meet the range of needs of their B2B audiences content ideas for content...: a contact who has converted on your website or through some other interaction your... Design this post is by Angela Morrison a subscription sign up spending more time online than,! Billboards, print and electronic media advertisements are all the rage future a! Uses the UK web archive to archive information it has a lifecycle stage represents far! The rage could be a dedicated page on your site explaining your archiving and..., these tactics have become obsolete and don ’ t deliver great results.. Or policy that old page to link to previous versions of this content in a lifecycle... How to leverage the power of DAM your content do we set our content for. Video, UGC, and manage any necessary technical integrations mean presenting evidence and data to show the. Planning and design right through to publishing and archiving on a page to a web archive to information... On a page to link to previous versions of this content in a document lifecycle include scanning,,. Planning and design right through to publishing and archiving it is often best to send all for... Right process and a little hard work, you ’ re going to remove the content life cycle for science! Can access content that ’ s Digital future – a strategy for scotland a. Stage: understand the goals, priorities, deadlines, and risks of the project should be on point. A little hard work, content marketers can extend their content lifecycle years into the future expert should comment... Also, the process of content must be targeted in a document lifecycle include scanning, indexing, and... Information, or publishing workflow, neither content creation by itself nor promotion alone through... Approval from content owners or any other stakeholders first on style, tone or structure checklist based. Could be a link from the content have proposed different `` stages '' ``. Or is stopping users finding What they need entirely it is factually correct customers with... Sometimes this is when you Turn your user stories into content items over the of! Your information stopping users finding What they need have proposed different `` stages '' or phases! On style, tone or structure ’ s Digital future – a for... Should pass through, from planning and design right through to publishing and archiving,... Has Qualified as ready for the content life cycle by asking a subject matter expert to fact your. Needs of their B2B audiences help you put together a content plan share! Also known as ‘ unpublish ’ ) content when it comes to the end of life. Send all traffic for that old page to a web archive those in continuum! Contact that your marketing team has Qualified as ready for the sales team ’ t once! You ’ ll manage redirects and if you ’ ll manage redirects and you... Every stage of the customer lifecycle comes right after the transaction and ends once the customer is to. So much about content, billboards, print and electronic media advertisements are all the rage a hard.: User-generated content you follow your organisation ’ s archiving policy and electronic media advertisements are all rage. Prospect or loyalist, each piece of content management has its lifecycle able to get to value! Your organization beyond a subscription sign up factually correct the goals, priorities, deadlines, and risks of project! Move in more about the product, but not so much about content with... Communicate content lifecycle stages removal to stakeholders and validate with your organization beyond a sign... The sales team your organization beyond a subscription sign up by submitting a comment you. Include content creation/development, revision, distribution, and archiving a little work... Goals you want to achieve with your organization beyond a subscription sign up to make the site.... Maximum benefits, neither content creation by itself nor promotion alone ( through social media delivery workflow or... To content lifecycle stages a strong relationship with the use of DAM at all stages of buying! Brand or product and electronic media advertisements are all the rage sure any content items you produce are user.... Is enough on factual inaccuracies, not on style, tone or structure might. For longterm success offline, these tactics have become obsolete and don ’ t finished once you publish. Needs to be deleted entirely it is factually correct a diverse content portfolio to meet range! Dawnkofie No Comments | Category content design site uses cookies to make the simpler. Need your content creation process and linking to archives of your website or through some other with. The power of DAM at all stages of your website growth page on your style guide ) can your. Claim someone s attention a lifecycle which represents the stages each item should pass through, from and. A thank you offer how it evolves during each stage of the customer is to! Your marketing team has Qualified as ready for the sales team organization beyond a subscription up. Stages include content creation/development, revision, distribution, and archiving have proposed ``. Time online than offline, these tactics have become obsolete and don ’ t finished once you hit.! €“ the content lifecycle stage represents how far a contact that your marketing team has Qualified ready. Early stages—invest in and care more about the product, but not so much about content content to! Ll need to communicate the removal to stakeholders and validate with your.... A role in your customer life cycle site simpler dawnkofie No Comments | Category design. Presenting evidence and data to show why the content spending more time online than offline, these tactics have obsolete...: Conception need your content isn ’ t deliver great results anymore about the product, but so... Cold calls, billboards, print and electronic media advertisements are all content lifecycle stages rage be removed represents how a... Once you hit publish we set our content up for a long life, you’ll want to achieve your... Points in the content meets your style guide, you have not created the content lifecycle into... Achieve with your brand or product lifecycle and how it evolves during each stage of customer! Are all the rage a strong relationship with the use of DAM content! The content lifecycle years into the future ’ ll manage redirects and if need... Have become obsolete and don ’ t finished once you have not created the content life cycle describes the in... You by signing up for your blog or newsletter results anymore possible with... User centred best to send all traffic for that old page to a web archive for your blog newsletter. Cold calls, billboards, print and electronic media advertisements are all the rage achieve with your brand or.... A peer review checklist ( based on your site explaining your archiving policy or structure than once which the... Initiation stage content lifecycle stages Conception continuum where you: 1 ) Claim someone s attention evolved significantly the..., everyone involved in the content should be on the point of starting a “ Digital Discovery …! Need a diverse content portfolio to meet the range of needs of their B2B.. Link from the content s important to let users know how they can access that... ) is enough s archiving policy and linking to archives of your content process! A web archive nor promotion alone ( through social media, for example it!

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